Personal Branding Workshop: The Elevator Pitch

NEHRA’s Emerging HR Professionals

Personal Branding Workshop: The Elevator Pitch

Program Overview:

What is your career professional elevator pitch? How do you answer, so what do you do? I am sure you have heard about the importance of branding in one’s career. Do you know what YOUR brand is or how you figure it out?

Branding is:

• What you are known for in your profession?
• How you are different than colleagues in similar roles?

• What do people remember about you?

You are an HR professional and so much more. Being able to tell people who you are, what you do and what value you bring to the role is a good start in defining your brand. You have many opportunities to introduce yourself such as networking events, meetings outside the company or conferences. How often do you think and prepare what you are going to say when you are being introduced or introducing yourself? 

We are talking about your 30-second commercial” or your career “elevator pitch.”

The professional whose commercial is clear, concise and said with confidence is the one who will be remembered!  Your commercial changes depending on the audience because you might want to accentuate different areas of your work. By building a foundational summary that you can draw upon will help you be prepared for most situations. It takes practice and preparation to say what you do in 30-seconds and one that is memorable! 

Learning Objectives:

• Understand the key components of a memorable “elevator pitch”
• Learn how to build the foundational summary
• Practice and provide feedback of your commercial with a partner

Presenter Bio:

Jayne is a Career Management expert and Author with deep experience in corporate and private sectors of business. An accomplished facilitator, trainer and coach, Jayne is known for inspiring and motivating individuals to explore new career options and to help them build sustainable confidence. Founder of CareerEngage, Jayne works with early to mid-career professionals providing guidance and services that helps them “take charge of their careers.” She partners with the Boston Young Professional Association as a Career Blogger and Advisor.

She has written articles and been a contributor on career related topics to Career Builder, Monster, CIO, Mashable.com and other career sites, as well as print publications including The Wall Street Journal, and the New York Times.” Jayne recently published a book titled: You, You, Me, You, the art of talking to people, networking and building relationships. A strong believer of giving back, Jayne volunteers as a Confidence Coach with Budget Buddies, a Massachusetts-based, non-profit organization whose mission is to improve the financial literacy of low-income women. Jayne is a member of NEHRA (Northeast Human Resource Association) and active participant in their mentoring program. She is also a member of HRLF, Human Resource Leadership Forum.Jayne holds a master’s degree of Management from Leslie University and a bachelor’s degree in Human Resources from Northeastern University. She also has a Certification from Dale Carnegie based on the principles of the well- known relationship building book, “How to win friends and influence people.”